What Factors Can Drive Growth For CBS' Advertising Revenues?

CBS relies heavily on advertising income from its broadcasting networks and local TV stations. Of late, advertisers have been spending more on online and social platforms, thereby reducing television's share in overall spending. While this has impacted media companies in the past few quarters, we expect CBS to post solid growth in advertising in the near term driven by upcoming events. Ad spending usually follows uneven trends driven by factors such as sports and political events, and this will ...